Job Description: The Marketing Associate will play a key role in planning,
executing and monitoring both traditional and digital marketing initiatives to enhance brand visibility,
drive sales growth and engage customers both online and offline. This role bridges classic marketing
techniques, such as event marketing, print advertising
and partnerships, with modern digital strategies like social
media campaigns, email marketing, SEO and
content marketing.
Key Responsibilities: Digital Marketing
Plan, create and publish engaging content across digital
platforms (website, social media, email
newsletters).
Manage and grow social media channels using tools like
Meta Business Suite and Hootsuite.
Track and report on digital performance metrics using
Google Analytics, Meta Insights and email
analytics tools.
Optimize website content for search engines (SEO) to
improve organic reach.
Implement email marketing campaigns using platforms like
Mailchimp, including audience segmentation, content creation and analysis.
Monitor trends in digital marketing and recommend
strategies for online presence.
Traditional Marketing
Plan and coordinate in-store promotions, book fairs, flea
markets, activation events, community outreach initiatives and reading campaigns to enhance brand
visibility and engage with target audiences.
Manage the design and distribution of print materials
(flyers, posters, banners) in collaboration with designers and vendors.
Support public relations activities, including any press
releases and media coordination.
Build and maintain relationships with schools, libraries
and community organizations for partnerships and events.
Assist in planning and executing offline advertising
(e.g., billboards, road signages etc.).
Content Creation & Brand Management
Develop creative content that aligns with company's mission and brand guidelines.
Ensure consistency in messaging and visual identity across
all marketing materials.
Maintain an organized repository of marketing assets and
campaign materials.
Market Research & Analysis
Conduct regular research on industry trends, customer
behavior and competitor activities.
Prepare reports and insights to inform marketing
strategies and decision-making.
Collaboration & Coordination
Work closely with sales, customer service and store teams
to ensure marketing efforts align with
business goals.
Liaise with external vendors (designers, printers, event
organizers) to execute campaigns effectively.
Key Tools & Platforms
Canva, Adobe Suite (for design)
Mailchimp (email marketing)
Google Analytics, Google Search Console (analytics
& SEO)
Meta Business Suite, Instagram, TikTok, LinkedIn (social
media)
Microsoft Office Suite (presentations, reports).
Qualifications:
Education :
Bachelor’s degree in Marketing, Communications, Business
Administration, or a related field.
Experience:
1–2 years of experience in a marketing role, preferably in
retail, publishing, or events.
Solid understanding of both traditional marketing
strategies (print, events, partnerships) and digital marketing tactics (social media, SEO, email
campaigns).
Skills :
Proficiency in marketing tools such as Canva, Mailchimp,
Google Analytics, and Meta Business
Suite.
Strong written and verbal communication skills.
Excellent organizational and project management abilities.
A passion for books, literacy and community engagement is
a strong advantage.
If unable to submit through the website, please send your CV to email: hr@sustenirhr.com
