Job Description: We are seeking a hands-on Brand & Marketing Associate who understands social media beyond posting and can blend strong storytelling with performance marketing to grow brand visibility and drive online sales. Key Responsibilities Social Media & Content
• Plan, create, and publish content across Instagram, Facebook, and TikTok
• Lead brand storytelling and translate real brand moments into engaging content
• Maintain consistent brand voice, tone, and visual identity
• Support community building through engaging content that encourages interaction and brand loyalty
• Track content performance and adapt based on insights and trends Digital Marketing & Sales
• Plan, launch, and optimize paid campaigns across Meta (Facebook & Instagram) and Google Ads
• Drive traffic and conversions to our Shopify website
• Set up and manage retargeting campaigns (website visitors, warm audiences, abandoned carts)
• Set up email and SMS marketing campaigns for launches and promotions Reporting & Optimization
• Monitor website traffic, conversions, and campaign performance
• Prepare regular performance reports and optimize based on results Requirements
• Proven experience managing social media for a brand or business
• Strong understanding of Instagram and TikTok trends and formats
• Hands-on experience running Meta ads (not just boosting posts)
• Strong storytelling and copywriting skills
• Organized, proactive, and execution-focused Nice to Have
• Experience in fashion, beauty, or lifestyle brands
• Experience with Shopify and email marketing tools
